PR & SPONSORSHIP MANAGER
Meet Luci our resident PR and sponsorship manager, the social butterfly who's role is to get the media and press talking about our wonderful products. Luci lives life in the fast lane, running (sometimes literally) from meetings with editors and bloggers to hosting product launches, and often doesn't get a lot of time in the office, or to breathe for that matter. She is the go to person for all things healthy in the kitchen and a self confessed crossfit addict, all while balancing life as a mumma to two young kiddies under 4. Rumour has it she is also a qualified ski instructor and skied the world - what can't this woman do?
Can you tell us a little about yourself and your role?
I’m the PR & Sponsorship Manager for Dermalogica New Zealand. I first tried Dermalogica around eight years ago, fell in love and then was lucky enough to be approached to look after the PR in my previous role at Spark PR. My job is to have journalists and influencers talking about Dermalogica in a positive light - so all our new products and favourites are consistently appearing in magazines, online, in print, socially and through word of mouth (without paying for the coverage!). And looking after large and small sponsorships from WOW to The Bachelor to fundraisers.
Three words that your friends would use to describe you?
Bubbly, caring, thoughtful
Shot by: Amanda Wignell Photography.
"I get to make people’s day by sending them lovely gifts and products"
What do you love most about the Dermalogica brand?
That it’s the perfect blend of science and nature – and contains nothing unnecessary.
What’s the best thing about your role?
I get to make people’s day by sending them lovely gifts and products – people genuinely love Dermalogica. Beauty media are inundated with products from beauty brands, but often come back to Dermalogica or use it as their staple so they know their skin is being looked after and won’t react.
And most challenging?
I’m only part time, working three days, so have to cram everything into Monday to Wednesday’s!
What words of advice would you give to your younger self?
Stress less, everything falls into place in the end.
Talk us through a day in your life.
I have two young children, Enzo, 15 months and Taylor, 3 and a half, so my day often starts early. Three days a week I’m up at 5:30am to do cross-fit before returning home, for breakfast with the kids and hubby. At work no day is the same, I am often meeting with beauty editors and bloggers over coffee, or back in the office responding to emails or planning send-outs and launches. I also look after the sponsorship side of things, so makeup artists and productions are often pitching to me for sponsorship. I am home around 5:30pm and if the kids aren’t fed then cook them dinner, or while my husband baths the kids I make us dinner and clean up. Once they’re in bed we have dinner together, often with a wine, and then relax watching Suits, 800 words or Married at First Sight (addicted!), if we’re not catching up with family or friends
Favourite Holiday spot in NZ?
Rangiputa in the far North
How do you relax at the end of the day?
With a glass of wine and dinner with the hubby or friends
"I've learnt how different everyone’s skin is."
Carpe Diem – Seize the Day
Your biggest skincare concern?
Fine lines around my eyes and lips.
One thing you have learnt since working for dermalogica.
So many! The benefits of Retinol; how the skin is effected by pollution and UV; the benefits of facial massage; how different everyone’s skin is.
One Dermalogica product you couldn’t live without?
I can’t narrow it down to just one - Phyto Replenish Oil, Dynamic Skin Recovery, Skin Perfect Primer!
Favourite skincare trick?
Sleep with either Hydrating Masque or MultiVitamin Power Recovery Masque on for an overnight treatment